Kevin Amter

Capri Sun Refreshers

Capri Sun has been a leader in packaging innovation for over 20 years, so it is no surprise that Capri Sun, with the new Capri Sun Island Refreshers line, is the first in the US to launch a juice drink in a revolutionary aluminum "bottle-can." This was the launch campaign.







Art Director

Defining the brand

The 16.5 oz. unique, re-sealable "bottle-can" not only looks "liquid cool", but also chills faster than glass. It was also the first adult target for the brand.

The fun part

Using thermal photography we showed how cool, literally and figuratively, Capri Sun Refreshers was in hot situations. Then tagged it Liquid Chill.

Capri Sun Refreshers

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Based in New York

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