Kevin Amter

The New York Times

Advertising revenue at the NYTimes fell more than 16% while internet news revenues, including the news media group, rose less than 1%.

Client

The New York Times

Medium

Print + Digital

Role

Designer

Executive Creative Director

Defining the brand

In an effort to show The Times as not only a trustworthy, relevant, leader, but a multiplayform brand that owns the influencial audience base. I was asked to create a new trade campaign targeting high level media executives.

The fun part

To The Power Of The Times showed the corporation delivered the nations business leaders, it distilled their ability to play across multi-platforms (newspaper, magazines and online). It ran simultaneously online and in traditional form increasing ad sales in a Global economic downturn, while contemporizing The Times dated persona.

The New York Times

More projects

Based in New York

Happy To Travel

Text / Phone

(347) 460-6112

Personal Email

kevinamter@gmail.com