Advertising revenue at the NYTimes fell more than 16% while internet news revenues, including the news media group, rose less than 1%.
The New York Times
Print + Digital
Executive Creative Director
In an effort to show The Times as not only a trustworthy, relevant, leader, but a multiplayform brand that owns the influencial audience base. I was asked to create a new trade campaign targeting high level media executives.
To The Power Of The Times showed the corporation delivered the nations business leaders, it distilled their ability to play across multi-platforms (newspaper, magazines and online). It ran simultaneously online and in traditional form increasing ad sales in a Global economic downturn, while contemporizing The Times dated persona.
Based in New York
Happy To Travel
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