Kevin Amter

IBM Watson

Watson is a question answering computer system capable of answering questions posed in natural language, developed in IBM's DeepQA project by a research team led by principal investigator David Ferrucci. Watson was named after IBM's first CEO, Thomas J. Watson. The computer system was specifically developed to answer questions on the quiz show Jeopardy! In 2011, Watson competed on Jeopardy! against former winners Brad Rutter and Ken Jennings. Watson won 1st place prize of $1 Million.


The Innovation Bureau


Iconography + Mobile + Design + Interactive



2,000 words vs 160 characters

Watson is a system that will be interacting with people whether it be helping someone fill out a form or answering questions online, Abrams said. Until recently, being a machine without emotions made it difficult — OK, nearly impossible — for such a system to figure out a person's personality and how to interact with them. Using psycholinguistics Watson can understand quite a bit about a personality simply by paying attention to the choices they make in the language that they use. By reading about 2,000 words penned by a person, Watson's Personality Insights system can get a good idea about whether a person is outgoing or reserved, for instance. We explained this simply: synchronous communication (calls) to asynchronous communication (text). Hence all the advantages of asynchronous communication apply to it as well. Challenging Watson's learning to SMS standards, text messaging of 160 characters, instead of the average 2000 words to test Watson's learning in short form contemporary communications. We called it: "Whats Up Watson?". The phrase filtered to a psycholinguistics program. LinkNYC's free 4,550 high speed WiFi hubs kicked it off.

Smiley face emoticons

Every time people text, tweet or post online, they're likely revealing hints about themselves. Watson is learning how to find these clues and infer a person's social characteristics and personality. Some companies interested in microadvertising, or targeting ads to different personality types, are using the system. Bringing humanity to a somewhat cold, sometimes intangible software giant was immeasurable. Watson's brand awareneww among millennials skyrocketed 400% and each conversation lead to tangible sales leads with trackable data, geolacation and device impressions. Watson's realtime communications were displayed inside IBM in a variety of spaces: corporate lobby, interactive walls, and corridors. These spaces gave the employee base at IBM live statistical analysis as Watson psycholinguistics summarized individuals topics, personalities and subject matter. A large smiley face emoticon could be a good client feedback indicator of results.

IBM Watson

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