Kevin Amter

Georgia Pacific

Evaluating and facilitating ways to improve personal and family hygiene practices, including the use of disposable paper products, such as paper towels, toilet paper and paper napkins is neither sexy, entertaining or interesting to consumers.

Agency

Fallon

Medium

Television + Print

Role

Associate Creative Director

Defining the brand

Thus we created The GP Health Smart Institute. The initiative is dedicated to evaluating and facilitating ways to improve personal and family hygiene practices, including the use of disposable paper products, such as paper towels, toilet paper and paper napkins.

The fun part

The extensive G-P Health Smart consumer education campaign is guided in part by the Institute's Advisory Board, which is composed of five leading health experts representing the fields of hygiene, infectious diseases, infection prevention and control, foodborne pathogens and microbiology. The G-P Health Smart Advisory Board helped develop a White Paper that reviews scientific research and literature and presents recommendations for reducing germ transmission in the home. The campaign did more than break the mold of a stale category, it helped people live healthier lives.

Georgia Pacific

More projects

Based in New York

Happy To Travel

Text / Phone

(347) 460-6112

Personal Email

kevinamter@gmail.com